CCD Innovation in Super Size Me 2: Holy Chicken!, Morgan Spurlock’s follow-up exploration of the fast-food industry.

CCD Innovation is in the movies! We are excited to be featured in Super Size Me 2: Holy Chicken!, Morgan Spurlock’s follow-up exploration of the fast-food industry, now on iTunes. This time he focuses on chicken as he creates his own pop-up restaurant, Holy Chicken.

In the film, CCD Innovation guides Morgan on a product development journey to create his centerpiece sandwich, The Original Grilled Crispy Chicken Sandwich. This final sandwich is the direct result of our ideation and product development process that involved a fried chicken trend tour, a culinary exploration session with Bay Area members of our proprietary Chefs’ Council®, and the talents of our food developers translating the chefs’ creations into a viable menu item that reflects CCD Innovation’s foundational belief in The Power of Taste®. The final sandwich is a tasty crowd-pleaser on film and we’re excited that it’s being served until September 22 at a Manhattan Holy Chicken pop-up.

CCD Innovation leaders, strategists, trend experts, product developers and commercialization experts are seen engaging with Morgan in the entertaining and enlightening film that also explores the chicken supply chain and the rigors of opening and running a fast-food restaurant. To learn more about this thrilling experience and our unique product development process, email Kara Nielsen, VP, Trends & Marketing at kara@ccdinnovation.com.

CCD Innovation’s CEO, Marc Halperin and Morgan Spurlock in CCDI’s kitchen, ideating during a tasting.