Challenge

Miss Jones Baking Co. wanted to formulate new line extensions based on consumer and retailer demand to expand their current line of organic baking mixes into new product categories.

Approach

We started with Miss Jones Baking Co.’s kitchen recipes, preliminary product ideas and retailer suggestions, then rapidly developed commercial formulas to meet the brand’s desired product attributes and refined the product formulas based on retailer feedback. We sourced industrial ingredients and advised on nutrition labeling on the brand’s packaging.

Results

We helped develop and refine a breadth of prototypes that will be used for a current product rollout, as well as Miss Jones Baking Co.’s’ future pipeline.