Bloomberg Dives Into the Growing Alkaline Water Trend

Alkaline Water is Booming and Big Soda Is Pouring In by Leslie Patton and Craig Giammona, Bloomberg, June 10, 2019

Alkaline water is part of the trend of products that do a little extra. Simple hydration isn’t enough in today’s food and beverage marketplace. Many consumers are seeking additional nutrients and health benefits from the food and drinks they buy, including bottled water.

 “We’re demanding more from everything—it has to have a purpose. This is how the younger generation thinks about foods and nutrients,” says Kara Nielsen of CCD Innovation in this profile that reports on the major growth of Essentia and other alkaline water brands in the last few years, in part thanks to celebrity endorsements if not hard science claims. Read More>>

photo credit: essentia water